Georgina and I met via one of our EOI rounds. I simply fell in love with her work and just had to team up with her. I mean, who wouldn't want to collaborate with Brisbane's Queen of art, Lordy Dordie!
For our first collaboration, we selected "Sunshine" to feature on one of our yoga mats. Sunshine was quite a different style for our brand, but I just knew the bold shapes and pops of colour would transfer beautifully onto a mat.
We are both collaborators at heart, so the process of launching the design was hands-on and harmonious, with Georgina's audience embracing our brand from the get-go. Sunshine, was one of our best selling yoga mats of all time and is still requested by customers from around the globe.
I would now consider Georgina one of my dear friends and am thrilled to reveal we'll be teaming up again, featuring Ocean Waves, on not one yoga-inspired product but three! Watch this space!
- Cas Cooke, Yogat